ING launches new adviser network

ING has launched a new adviser network, called ACCRUE, targeted at independent risk and investment advisers.

Thursday, April 7th 2005, 7:02AM
ACCRUE members will be entitled to receive a range of services which include Best Practice documentation, adviser software, investment and risk research tools, training courses, business development assistance, legislative and systems templates, an intranet/website, and marketing support.

ING is also offering those that join up funding should they need the capital to expand or transform their practice, though this would be assessed on a case by case basis.

Consultant David Greenslade of Strategi Limited has been contracted to ING to provide the service and support programme for ACCRUE.

Greenslade anticipates at least 20 practices being on board within a year.

According to Greenslade, ACCRUE will appeal to those risk and investment advisers who wish to maintain their independence but who still require access to a wide range of support at a minimal cost.

ACCRUE will not have a public brand image; rather, advisers will retain their own individual brands.

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