Why financial advisers should do CPD

If financial advisers don't take continuing professional development (CPD) requirements seriously they run the risk of having possibly inappropriate training courses forced upon them or being forced to belong to qualifying financial entities (QFEs).

Thursday, May 31st 2012, 6:00AM 5 Comments

by Jenny Ruth

Professional Advisers Association(PAA) professional development manager Jenny Campbell says that QFEs, such as banks and insurance companies, “are spending millions of dollars training their advisers."

"They're taking CPD very seriously. If we have all of us largely free-range advisers not doing training, who do you think the regulators are going to look at?

“The regulators have given us a really long piece of rope” and have been encouraging the industry to establish its own training framework.

“Otherwise, we're an endangered species as independent advisers and we will end up as part of a QFE or an alligned adviser,” Campbell says.

Currently, the regulators have given professional associations the ability to design and implement their own training programs. “Nobody knows our business better than our members,” she says.

“It would be absolutely dreadful if we ended up getting mandated training designed by bureaucrats or university professors who might know about the theory but know nothing about the practicalities of the business,” she says.

“If we don't do this well and with rigor, they will take this ability away from us,” Campbell says, adding that exactly that happened to real estate agents.

Many advisers are still confused or believe a number of myths about how much CPD they need to do in order to comply with the Financial Advisers Act, Campbell says.

For example, some believe only authorised financial advisers (AFAs) need to do CPD and registered financial advisers (RFAs) don't have to.

However, all financial advisers are covered by section 33 of the Act which requires them to “exercise care, diligence and skill.”

The Financial Markets Authority (FMA), “our policemen,” has said advisers should keep records demonstrating how they have fulfilled that requrement, Campbell says.

“How do we demonstrate this care and diligence and skill? The easiest and most effective way is to participate in CPD training and keep an up to date register,” she says.

The minimum standard is 20 hours a year, 10 of them “structured,” which involves some sort of test or exam, something to prove the adviser attended training “and you can prove you were awake,” and 10 “unstructured” hours which can be anything from reading industry publications to professional development courses.

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Comments from our readers

On 31 May 2012 at 8:55 am LPL said:
Your article suggests that mandated training by bureaucrats or university professors would be a bad thing. I tend to disagree. It is unfortunate but much of the "training" on offer is either at a very low level or irrelevant. While the regime is new the requirement to continually improve isn't. There is much work to be done.
On 31 May 2012 at 1:41 pm Russell said:
I agree with LPL that there should be a higher level of training and education aimed at more experienced advisers; however I believe mandated training would be a bad thing. If we were all compelled to complete the same training each year then it would not be relevant to many advisers. It is much better that our professional organisations have the freedom to tailor a variety of education programmes for us to choose from; thus allowing us to select the most appropriate for our needs whilst achieving the required structured CPD credits. I see the challenge of producing fresh, relevant training increasing as time passes. No adviser wishes to be forced to take training solely for CPD credits.
On 31 May 2012 at 3:11 pm Murray Weatherston said:
As far as I am aware, there is no legal requirement that for Code purposes, structured CPD hours must "involve some sort of test or exam". I know IFA requires a test to meet their own CPD requirements (and from the gist of the article seems PAA might be heading down that track), but I have yet to see the FMA promulgate any views on what constitutes a Structured credit hour.

It could easily be that I have missed something, in which case this blog will be inundated with posts pointing out the error of my ways.

PS if you have been following my recent posts, you will realise that I have an aversion to people who assert things are true that are not, but who hope that if a misstatement is repeated often enough, it automatically becomes true.
On 31 May 2012 at 4:45 pm brent sheather said:
If anyone knows of any cpd anywhere run by anyone that will actually improve the service I offer to clients rather than waste my time I would love to hear from you.
On 1 June 2012 at 9:47 am Amused said:
Hi Murray. Well said. I'm in total agreement with your comments above and also your aversion to those people/organisations that assert things that aren’t true when its suits their own agenda. Jenny Campbell's comments above are misleading and she is interpreting the Act to suit the PAA for their own training purposes.

The Financial Advisers Act clearly states that ONLY AFAs must complete CPD points to demonstrate on-going competence (Code Standard 17 & 18 of the Act). Whilst RFAs are obligated under Section 33 to exercise care, diligence and skill this does NOT mean having to complete structured CPD hours. Any RFA out there who is been told by their professional body/training organisation etc. that CPD hours are “mandatory” is having the wool pulled over their eyes. Read the Act and confirm this over the phone with the FMA yourselves if you're not 100% confident on this. I’m sorry to sound so blunt on this subject but like Murray it annoys me greatly when people assert things that aren’t true especially when these people have a financial interest at stake.

The best way for an RFA to exercise care, diligence and skill is actually having good customer relationship software (i.e. MYCRM at Allied Kiwi) which shows any interaction you have had with your clients and most importantly allows you to record diary notes. Beyond that as long as you operate ethically and always do the right thing by your clients you have nothing to fear as you are operating well within the legal requirements of the Act.
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