Win for Partners Life
Partners Life may have lost out to Sovereign at last year’s Insurance Industry Awards but they’re streets ahead on overall satisfaction, at least according to advisers using the QuoteMonster website.
Wednesday, February 6th 2013, 9:56AM 26 Comments
by Benn Bathgate
Asked which insurer is doing the most right at the moment, 41.67% of advisers responding to the poll on the quoting and comparison website voted for Partners Life, more than double second-placed Tower at 20.83%.
Asteron came third with 16.67% followed by Sovereign on 12.50%
Partners also came out on top when advisers were asked which insurer offered the best underwriting with 27% of respondents against 23% for Sovereign and 14% for Fidelity Life.
Partners Life managing director Naomi Ballantyne said the results were pleasing and indicative of the reasons the company had managed to achieve substantial market share so quickly.
“It reinforces our view that focusing on product coverage and claims philosophies is what good advisers want from their product providers and it’s nice to know we’ve achieved these results without any kind of control over those advisers,” she said.
Asked which insurer provided the best BDM support, Sovereign ranked joint first with Fidelity Life on 19.32%, followed by Tower (17.05%) and Asteron (14.77%).
QuoteMonster director Conor Sligo said the site had about 1200 users and a minimum of 100 advisers took part in each poll.
Benn Bathgate is a business reporter for ASSET and Good Returns, email story ideas to email@example.com
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