The deal is to include a licensing agreement with E-Loan’s US based parent company to continue to offer the E-Loan brand in New Zealand. Liquid will maintain E-Loan’s current web site and provide access to it through its own portal, Liquid.co.nz.
Liquid managing director Peter Larsen says the site is focussed on its strategy to provide a comprehensive range of financial services to customers who choose to manage their own financial requirements online.
"Purchasing E-Loan NZ’s assets ensures that Liquid continues to develop its online position as New Zealand’s one-stop financial services shop. The licensing agreement means that Liquid customers can access E-Loan’s award winning home loan and credit card information and comparison tools via the Liquid site.
"The tools have been developed to compare a broad range of lending options and allow customers to apply for a home loan or credit card directly online."
"Extending Liquid’s mortgage offering through E-Loan NZ provides online customers with more choice," he says.
E-Loan will present independent mortgage information to site visitors alongside independent residential mortgage outlet Mike Pero Mortgages, a Liquid founding partner.
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