Mensah will primarily guide company strategy and branding, and will also oversee the development and marketing of risk products.
He has been with Fidelity Life since 2003, most recently as risk product manager at its Auckland office.
Fidelity Life chief executive Milton Jennings says Mensah's industry and company knowledge will be invaluable in his new role.
He says Mensah's success in his role as risk product manager makes him the perfect person to maintain Fidelity Life's position in the market.
Mensah will also look after risk processes including liaising with reinsurers and actuaries. He will also be responsible for the development of adviser support tools such as illustration applications, product promotion and adviser training.
Prior to joining Fidelity Life Mensah spent several years as a Futures and Options Trader in the Financial Currencies and Commodities markets for MF Global (formerly ED & F Mann) in London, the world's leading broker of exchange-listed futures and options.
He also spent nine years as a professional rugby player in the UK and Italy, representing England ‘A' during that time.
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