Gormly brings significant experience in the New Zealand industry to the role, including ten years at Southern Cross Healthcare in a number of senior key relationship and business management roles.
"Rochelle is a welcome addition to the Sovereign corporate team," said general manager corporate distribution, Bernie McCrea.
"Her demonstrated ability to significantly grow adviser business, her broad financial and consultancy experience reaffirms Sovereign's commitment to its channel partners."
Prior to her roles at Southern Cross Healthcare, Gormly worked in a variety of business consultancy functions covering a wide spectrum from business development to key account management.
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