My Blogs have been few and far between in recent weeks, not because I have had nothing to say, rather things have been very fully-on at TPL.
In the past month or so TPL has acquired the assets of our largest competitor, and also now has the only adviser-focussed magazine in New Zealand.
ASSET is now the only print mag written for New Zealand advisers and the NZ Property Mag is the sole property investment mag.
For years I had said that we wouldn't get involved in the property investment industry as our flag is firmly nailed to the advisory/funds management industry. Many people in this space consider property investment to be the evil enemy.
I had that view, however now I have a different perspective. That is; Many advisers are receptive to residential property investment (although they are reluctant to go on record), it is a market in need of a great mag, and property investment can play a part in a diversified investment portfolio.
TPL became involved in the property investment space three years ago when, at the request of the NZ Property Investors Federation,
it launched the NZ Property Mag.
This was a business opportunity that any serious business person couldn't turn down.
Over the years we have worked closely with the federation to provide its members with news, data and information to make them better investors. Both organisations have benefited from a positive relationship.
However, during this time we have competed with a mag called, KPI, which has employed rather dubious business strategies and has tried to undermine our positive approach.
The good news for TPL, readers and others is that in the past fortnight TPL has formally settled on the purchase of the KPI assets.
This clearly cements our position as the largest publisher in the personal finance space, but we can also say that we publish the largest business magazine in New Zealand.
This is a pretty good milestone to achieve in such a short time.
While I have warmed to property, our flag is still nailed to the advisory/funds management mast and we will continue to advocate the services and provide the best publications in this market.
While you may have heard little from me - don't worry there is heaps on the radar at the moment. Remember to regularly visit Phil's Blog. To make it easier for you we now run the titles of the latest Blog on the Home Page of Good Returns under the Phil's Blog image.
My Blogs have been few and far between in recent weeks, not because I have had nothing to say, rather things have been very fully-on at TPL.