by Susan Edmunds
Gimmicks have been common over the past year, as banks competed for customers in an increasingly competitive mortgage market.
That’s despite a survey done by this website that showed few borrowers made their decisions based on such offers.
ASB’s general manager of retail products and strategy, Shaun Drylie, said the bank had decided to offer a TV and cash back because of the response to its Samsung tablet offer six months ago. “Not only can customers secure a competitive home loan rate, but they can celebrate moving into a new home or moving to ASB with a new 42-inch Sony TV as part of the deal.”
A spokeswoman would not say how many borrowers had taken up the tablet offer, citing commercial sensitivity.
Existing customers who fix at least $100,000 on a three-, four- or five-year fixed rate will also receive a television.
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