Rod Severn has been appointed to the role and will take charge on March 3.
“Severn is a strong advocate and supporter of the value of advice and the adviser service,” PAA chairman Bruce Cortesi says.
He brings a wealth of business development expertise and a strong background in sales and general management, Cortesi says.
Severn was previously the chief operating officer at listed company SmartPay. That company designs, develops and implements innovative payment solutions for customers in Australia and New Zealand.
“Rod’s business and management experience coupled with his drive to support the adviser industry make him an ideal leadership choice. This appointment will further strengthen the PAA’s voice in the interests of advisers and enhance value for members.”
“Supporting advisers in reaching their business objectives is a key focus for the PAA. We are very pleased to bring members a CEO with considerable energy and expertise. Rod is geared up to get to work with advisers and we encourage members to get in touch when he’s joins us on Monday,” Cortesi says.
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