Heartland is expecting to turn around its recently acquired home equity release business sooner than expected.
Earlier this year it bought the Sentinel business (officially Seniors Money International). The loan book, which historically repays at around 10% annually, has been declining since 2012. Heartland is conducting a marketing campaignwhich has produced higher numbers in the sales pipeline than anticipated. The New Zealand book is expected to turn around and grow in July or August 2014, ahead of expectations.
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