Sovereign is the major sponsor for this year's Rural Batchelor of the Year Competition.
Contestants need to excel in different heats, from farm work and fitness to demonstrating flare in the kitchen, to determine which of the men deserves such a prized title as RuralBachelor of the Year.
Sovereign signed on as major sponsor to provide a unique opportunity for young Kiwi farmers to improve their wellbeing.
“We’re encouraging Kiwis to take a more proactive approach to their health, and this is a great opportunity to take our ‘Life. Take charge’ message to the rural community. It’s not just about meeting new people, it’s
about getting outside your comfort zone and challenging yourself to try new things, which can have a positive impact on all parts of your life,” Chief Marketing and Innovation Officer Chris Lamers says.
The competition is part of Fieldays which will be held at Mystery Creek from June 10-13.
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