Graham Hill will take the role on July 9.
Hill will be responsible for delivering a seamless customer experience across all distribution channels, and for driving adviser engagement.
He has extensive experience in both the life insurance and banking sectors, including seven years at Sovereign where he held the role of head of adviser distribution, and 16 years at ASB where he held a number of roles including head of group sales and service.
Executive general manager of intermediated distribution and corporate partners Cris Knell said he was delighted with the appointment.
“Graham is a collaborative leader who will build strong and effective business relationships based on integrity and a reputation for delivering results,” Knell said.
His appointment follows the sudden death of Mark Frecklington earlier this year.
“Mark’s passing had a profound impact on our people, the adviser community and the wider public,” Knell said.
“My sincere thanks go out to Trevor Longbottom who stepped into Mark’s role during this very difficult and challenging time, to ensure that the Asteron Life team maintained momentum in delivering on our promise."
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