Cigna rebrands to target the young

Tuesday, July 3rd 2018, 1:35PM

Cigna Insurance, which has agreed to buy OnePath, has launched a new brand campaign, which it hopes will resonate with younger New Zealanders during key life stage moments.

“Life is made up of a series of changes, through choices or chance – and sometimes we don’t get to choose the pathway we take,” Head of Marketing Suzanne de Geus says.

“This new campaign is about celebrating life, all of life, no matter where it takes you.  As changes happen, life insurance becomes more important to get sorted, so you can make sure the ones you love are protected and then get on with living a happy life full of the things you love.”

This year marks Cigna’s 100th year of operation in New Zealand and this new campaign gets Kiwis to celebrate life, with full peace of mind that Cigna has their back.

Cigna aims to re-frame its brand, and talk to a new generation of Kiwis who aren’t necessarily following the same pathways as their parents in life.

Tags: Cigna

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