These are perhaps the most challenging - and certainly the most important - questions that investors ever have to face as it is only by attempting to thoroughly measure and understand the risk of an investment that the potential return can be seen as attractive or not.
Wednesday, January 29th 2003, 9:50AM
by The Landlord
Just because an investment offers a potential return of say 12 per cent, it is not automatically attractive.
Now, after almost three years of the most damaging bear market for shares that the world has witnessed for about 70 years, these questions are more important and more challenging than ever before.
