Customers who find credit cards' costs outweigh their benefits are driving change, writes Rob Stock.
Monday, August 16th 2004, 6:22AM
by The Landlord
Low interest credit cards are set to gain some serious market share, according to research conducted for a major credit card company.
The Colmar Brunton study shows nearly six out of 10 people now see the interest rate charged as the most important factor in choosing a new card.
There is growing disquiet at the declining value of reward schemes, according to John Roberts, vice-president of MasterCard, which commissioned the research.
