Blue Chip goes into liquidation

Blue Chip's Australian listed parent company has put its namesake in New Zealand into voluntary liquidation. This brings to 21 the number of Blue Chip companies to collapse.

Thursday, April 10th 2008, 12:00AM

by The Landlord

Blue Chip said, in an announcement to the Australian Stock Exchange, that it was also changing its name to Northern Crest Investments “in order to quarantine the listed company from the reputational damage associated with the cancellation of the New Zealand franchise which operated under the Blue Chip brand.”

It says liquidators are yet to be appointed.

The Blue Chip New Zealand subsidiary performed a centralised treasury function within the group prior to the sale of the business to the New Zealand franchise, the company says.

Liquidators of the companies associated with the New Zealand Franchise requested Northern Crest put Blue Chip into liquidation “in order to provide greater transparency to the process they are undertaking.”

Northern Crest also said that it was planning an A$4 million capital raising with the aim of expanding its business model in Australia and abroad

“It was also determined that the company needed to adopt a brand that was unique on a world-wide basis and consistent with its long term aspirations.”

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