References to Jarden across all company materials, client collateral, signage and other physical and online brand assets have been, or are in the process of being updated.
Chief executive James Lee said: “Our firm has had several names throughout our history, but we’ve always remained true to our values of client focus, excellence, respect and thought leadership.
“We’re proud to return to the name of our founder Ron Jarden as we honour our nearly 60-year history, and look towards the future as a full service investment and advisory group.”
Its DIMS service will be rebranded Compass by Jarden.
The rollout of the new brand coincides with the firm’s recent investments into growing its regional network, including opening new offices in the Waikato and the Queenstown Lakes District, and hiring additional wealth advisers who join teams in
Christchurch, Nelson, Havelock North, Wellington, and Auckland.
“Jarden is committed to helping individuals across New Zealand to manage and grow their wealth and being physically part of our communities is the best way to understand the opportunities and pain points of our clients,” Lee said.
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