The programme as promoted so far involves business partners paying $3000 each to help the association deliver projects that promote the value of advice, inform legislators and regulators, encourage new talent into the industry and lift standards.
A primary goal for the scheme is to deliver research on the value of advice that can be presented to legislators and regulators, as well as the general public.
Chief executive Katrina Shanks said there had been nine partners confirmed so far and more were interested.
The money from the scheme was different to funding received from membership subscriptions because it could come from across the sector, not just members.
The association was working through what it would look like and what the benefits would be.
Shanks said the research into the value of advice would provide an external lens that would help the industry tell a credible story.
Anyone who used financial advice knew it was transformational, she said. She has recently had first-hand experience.
Shanks said while she thought she had a clear idea of her financial situation, the experience of working with a financial adviser "for the first time ever" had helped her get much greater clarity of her goals and strategy, particularly in how the components worked together.
The association is working on its second conference.
Shanks said there had been 385 registrations for delegates to date, with two months left. That was significantly ahead of previous years.
Last week, nominations opened for the Financial Advice NZ awards and it released its fourth Getting Ready for the New Regime workbook.
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