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By August 3, 25 branches of ASB will only operate three days a week. Nine will close permanently.
ASB said it was recruiting more than 150 roles to offer specialised guidance to customers – those people will work on the phone, online and in branches responding to customer needs.
That could include Covid-19-related help, or assistance with retirement planning or mortgages.
ASB said some of the 150 would be advisers and others would be customer service staff.
"Making changes to our branches is never easy. The branches not reopening have experienced very low numbers of customers using the branch. Some for example serve only 900 customers a year so that’s only two to three a day. There is also a branch nearby for customers to use. Our decision is motivated by a desire to provide a better overall personal experience for customers and our people," said ASB’s executive general manager retail banking Craig Sims.
"Our team is an important part of this change and no jobs will be lost as a result of these changes. Team members will have the opportunity to move to another branch or other roles within ASB, supported by training to provide more specialised guidance and advice."
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