The RBNZ's new logo.
by Matthew Martin
The RBNZ's new logo.
Te Putea Matua - The Reserve Bank of New Zealand - has rebranded itself to "...better reflect our purpose and the mahi we do on behalf of all New Zealanders".
Ko matou nga Te Pūtea Matua. Toitū te Ōhanga, Toitū te Oranga. We are the Reserve Bank of New Zealand. We enable economic wellbeing and prosperity for all New Zealanders.
RBNZ governor Adrian Orr says it's the first significant change to the bank's branding since its foundation "...and signals our commitment to being relevant, open, and inclusive".
"Alongside a new logo, our updated brand emphasises smart, simple and real language and imagery to reflect the diversity of the people we’re here for," says Orr.
"This update is another step in our work to modernise how we communicate across a wider range of channels and we hope you notice these changes as we gradually introduce them over the coming months."
The bank's new logo is inspired by the legend of Tāne Māhuta, the god of the forests, and builds on its narrative as a kaitiaki (guardian) of the financial system in Aotearoa New Zealand.
"While we have a fresh new look, we will always remain grounded in our foundation, our commitment as New Zealand’s central bank, and our underlying values – wānanga (integrity), tauira (innovation) and taura (inclusion)," says Orr.
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