TAP says the new platform will streamline operations and enhance client services for financial advice providers (FAPs) and has the ability to “effortless migrate entire databases.”
“We take pride in shouldering 99% of the heavy lifting, allowing advisers to stay focused on delivering advice to their clients,” says TAP managing director Ryan Edwards.
TAP currently has about 200 advisers using its services but only about 40 are mortgage advisers, most acquired in March when TAP bought industry veteren Geoff Bawden's Q, and the rest being insurance advisers.
Bawden heads the mortgage side of the company and Edwards says his company is keen to attract other mortgage brokers to its network.
“The key message we want to get across is we're not just another aggregator, we're actually a services platform that can help an adviser thrive in this environment,” he says.
As well as “efflortless onboarding,” TAP's new platform provides access to major product providers, a custom-built mortgage advice tool, reliable day-to-day support, continuous professional development opportunities and timely commission payments.
TAP is also offering exper compliance and audit support to ensure FAP's remain compliant with industry regulations as well as extensive customer relationship management capabilities.
“We're dedicated to equipping advisers with the tools to build a better mortgage business. TAP aims to empower advisers to deliver outstanding advice while offering a personalised approach to how we support their business,” Edwards says.
TAP will charge the first adviser in a FAP firm $750 a month and $645 a month for each additional adviser while administration staff won't be charged.
“We've gone out with a price point that we think is pretty damn good,” but Edwards wants advisers to focus on the complete value proposition, not just price.
“We don't want people coming on board simply to save $50” he says.
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