Mortgage advisers identify issues shaping the industry’s future

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As the mortgage industry enters a “decade of unprecedented change” a white paper from the recent International Mortgage Brokers Federation’s (IMBF) world summit predicts personalised human advice will keep advisers at the centre of the profession.

Friday, October 24th 2025, 11:53AM

by Sally Lindsay

New Zealand was represented by the Finance and Mortgage Advisers Association of New Zealand (FAMNZ)  at the summit for the first time as it met to chart the future of the industry.

Optimism about the future of broking underpins this year’s white paper which focused on the critical question of: How will we remain relevant in 2030 and beyond?

Recognising that “artificial intelligence, embedded finance, regulatory shifts, and changing consumer expectations are transforming how and where advice is provided,” the white paper identified five signals that will shape the mortgage adviser of 2030.

1. Advice is what sets you apart: in a world of embedded finance, mortgage advisers must prioritise personalised and ethical advice as their core value.
2. Technology and trust must coexist: AI functions as support, not a replacement. Mortgage advisers should combine digital skills with human insight.
3. Education must evolve: Future-proof mortgage advisers need technological proficiency, emotional intelligence, and business insight — not just compliance expertise or training.
4. Inclusion fuels innovation: Gender diversity isn’t just a moral concern — it’s essential for reach, resilience, and relevance — and is increasingly demanded by many customers.
5. Mortgage advisers must be co-creators: Innovation, policy, and platform design must be developed in collaboration with advisers, utilising their insights into customer journeys.

FAMNZ managing director Peter White, who is also the IMBF chairman, says the organisation will be using this paper at board level, to ensure that the industry becomes stronger and more resilient and members thrive.

“New Zealand advisers are already among the world’s best and learning from others across the world helps us create an environment that will further enhance their knowledge, skills and insights.”

FAMNZ is the only Kiwi association represented on the world body, which enables each global region to openly discuss issues with regulation and industry development, and consider how this may impact other regions.

Advisers from the USA, UK, Canada, Ireland, Australia, New Zealand and other European nations met at the summit and White says it is vital they understand the trends and experiences of other jurisdictions in a globally connected world.

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