Hugo Kidd is developing Find My Fund to offer a comparison of fund performance after fees.
He said the idea came about when he was studying his Level 5 qualification investment strand.
“I kind of came to the realisation that a lot of people are worse off with their retirement at the moment… people in the wrong fund types or wrong actual fund itself.
“Searching online, I couldn’t really find a platform that can first of all be independent and also just user-friendly to track all the KiwiSaver funds.”
He said the tool would act as a sort of leaderboard to see how funds were performing over various time periods and against their category average.
“I've done a proven performer [measure], which is a time period, but then against their fund type, and then the average or the category average. And then has that fund hit the category average every year?... Then the category average over five years, and then the fund's performance over the five years, and it can show the difference. And it’s something quite staggering, really, because it could be, 30%, and then this one's 60%.
“So, it's really important for people to talk to an adviser or provider and make those changes, make sure they're in the right funds, because it does add up over the long term.”
He said people were often not getting enough financial advice around their decisions.
“People in New Zealand don’t really get financial advice and there isn’t really an advisory hub where people can go and search for advisers and filter it out… that’s another component to the platform. Then another main part of the business is just providing content through social media and marketing to make Kiwis take action, essentially, with KiwiSaver.”
He said advisers had a role to play in KiwiSaver providing consistent advice. “People get advisers so they can have that human touch… I’ve got an adviser and I like it because I can text or call them any time. It’s the same person instead of if you’re with a provider - unless you’re with an adviser from the provider - you’re just talking to someone new every time… it’s just having that personal touch and reassurance.”
He said he had been building the platform alongside his full-time job and hoped to have it ready to take to market in a month or so.
Kidd said he planned to expand it into managed funds beyond KiwiSaver in future.
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