The Auckland-based firm has $2.5 billion in funds under management largely gathered through a retail, direct to investor model.
Chief Executive Ana-Marie Lockyer said it was time to embrace third party distribution as KiwiSaver becomes an increasingly important part of New Zealanders’ wealth and retirement planning conversations.
“It’s a big step for the organisation,” she said.
“KiwiSaver is no longer a set-and-forget savings product. For most New Zealanders, it will become one of their largest long-term investments, and advisers play a critical role in helping them make confident, informed decisions,” Lockyer says.
“We see a clear opportunity to work with advisers who want access to an actively managed KiwiSaver scheme and diverse suite of investment funds, supported by strong investment capability, responsive local service and practical tools that help them have better client conversations.”
“There is a growing need for advice for New Zealanders and advisers add a lot of value to client conversations and more importantly client outcomes.”
Lockyer says Pie has had approaches from advisers for some time and until now it did not have a proposition or the systems to provide access.
Pie has a hybrid remuneration model with upfront and trail commission.
The Takapuna-based firm’s push into the adviser channel is supported by strong recent investment performance, with its KiwiSaver Growth fund recently ranked as the top performer in its category for one year returns, and in the top quartile over three years, according to Morningstar’s March 2026 KiwiSaver report.
“Performance is important, but so too is partnership,” said Lockyer. “Our adviser proposition has been designed to support advisers with access to our investment team, market insights, client-friendly content and a responsive relationship model. We’re delighted to have Marc on board to help advisers add value to their clients and grow their own businesses at the same time.”
Pie Funds’ growth strategy includes building diversified growth channels, expanding adviser-led KiwiSaver distribution and strengthening its relationships with adviser and professional networks. The adviser channel launch is part of Pie’s broader ambition to grow funds under management while continuing to deliver strong client experiences.
Marc Grigg has been appointed as the company’s first Distribution Manager to spearhead its entry into the adviser channel.
He joins Pie Funds from Generate where he held the roles of Investment Distribution Manager and Business Development Manager. Prior to Generate, Marc worked for Consilium, Proposition and AMP New Zealand in a variety of sales and distribution roles.
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