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DESCRIPTION:Prospect Theory : the academic paper that launched behavioural 
 finance Why your clients are judging you on the wrong basis and what to do
  about it! Professor Daniel Kahneman (Princeton University) won the Nobel 
 Prize in 2005 for his paper &ldquo\;Prospect Theory&rdquo\; that explained
  how human beings process gains and losses. This paper launched the whole 
 field of behavioural finance and is still considered the single most impor
 tant breakthrough in the field. In this webinar we will look how many advi
 sers ignore the insights of this paper and thus set themselves up to be ju
 dged by their clients on the wrong basis. We&rsquo\;ll also explore how to
  capture the lessons of prospect theory to speak directly to your clients 
 intuition and give them more emotionally satisfying outcomes. IFA Guest Sp
 eaker: Ben Brinkerhoff Partner Growth\, Consilium *For Code purposes\, if 
 this CPD event meets an identified learning need in the adviser&rsquo\;s 2
 016 Annual Professional Plan\, this event will qualify for up to 1 hour of
  structured CPD as defined by the Code of Professional Conduct for AFAs. A
 ll attendees will be provided IFA documentation to verify their attendance
 . The Institute will send a PDF of attendance documentation by email. For 
 IFA members\, this PDF is available in digital format on their personal on
 line CPD log and can be assessed at any time at www.ifacpd.org.nz\n
DTSTART:20160629T000000Z
DTEND:20160629T000000Z
LOCATION:Online
SUMMARY:Prospect Theory : the academic paper that launched behavioural fina
 nce
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