976495050
Fidelity Life

Practice management: From customer to client

Friday 17th of April 2009

1. Act as the third adviser
I serve as the third adviser — their CPA and attorney are typically the other two. In most situations, I serve as the quarterback of the planning process and work with the other advisers to make sure everything gets done the way the client wants. We set and provide agendas for meetings, follow up afterward with a meeting summary letter, and make sure that the items promised by the attorney, accountant or client, are done.

It is amazing that clients will spend $10,000 or even $30,000 on documents and never sign them. My goal is to make the planning process easy for the client.

2. Add a successor
One of the best things that has happened to me in my own practice is to have my son, eight-year MDRT member Keith J. Wolff join me. He is an incredible asset to me and my clients.

The dynamics of having my son in business with me really helps with our family-business clients. The father and mother can relate to me, and the kids can relate to my son. Clients often tell us how much they enjoy working with us, and that our joint practice is one of the reasons they chose us as their insurance advisers.

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