by Jenny Ruth
Brian Lenehan, products and marketing manager at Asteron, says the partner’s name will be announced at the launch. "We’re pretty pleased with the arrangements we’ve got," he says.
Marketing of the loans, which will include fixed and floating rate loans and mixes of both, will use the slogan: "Making home loans affordable."
"We won’t have an establishment fee and will competitive interest rates, without being inappropriate. It’s going to be a good quality mortgage offering," Lenehan says.
Asteron will be aiming at the core residential mortgages market, rather than trying to fill niches, he says.
The company will rely on its existing life insurance brokers as well as specialist mortgage brokers to sell its home loans.
Its strategy is to try to expand its sales of its risk products on the back of the lending business.
Depending on the success of the home loans, the company may expand into other parts of the lending market later on.
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