Hoffman had been with the FMA, where he was responsible for financial adviser monitoring.
He moved to Auckland from the US in 2010. While in the States, he worked as a private wealth adviser for UBS and Merrill Lynch/Bank of America.
He will be responsible for delivering advice to existing clients and developing relationships with new clients.
Newton Ross was established in 2003 by Mike Newton and Wayne Ross and provides independent investment advice and DIMS to professionals, retirees, family trusts, iwi and charitable trusts.
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