"The platform has been thoroughly tested, and has passed with flying colours. It’s now fully functioning, industrial strength and ready to make Kiwis richer in retirement," said managing director Sam Stubbs.
He said customer demand had been strong.
"We’ve already reached our 12 month targets. Thousands have registered interest, and we are now making Simplicity fully available to them’," he said.
Simplicity has been appointed by power company Genesis Energy as a preferred supplier, and is being recommended by two financial provider networks.
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