Daniel Relf replaces Dan Bell.
He had previously been head of sales at KiwiSaver provider Simplicity.
Founder David Greenslade said Bell had completed the first part of the business transformation by implementing a range of structural changes and embedding the role of board and chief executive.
Additional capacity had been created to help the financial services industry with the upcoming regulatory changes.
Relf’s experience and strong relationships made him the right person to lead the next stage of the transformation, he said.
Greenslade said structural changes were important for the business to capture growth opportunities.
Bell is taking up a project and consultancy role with Strategi.
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