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As of March 1, it has dropped its membership fee from $30 a year to $20.
Children do not pay an annual fee.
It said in an update to members that it would also donate 15% of that annual fee to charity, as well as 15% of its management fee.
Simplicity is also lowering the minimum investment amount for its non-KiwiSaver investment fund from $5,000 to $1,000.
These operate the same fee structure as the KiwiSaver funds. Simplicity now has more than $500 million under management in its investment funds.
Founder Sam Stubbs told the recent FMA debate that investors in New Zealand equities should only be charged $30 a year, because that was what it cost managers.
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