Darrin Franks
Darrin Franks
Instant Finance has appointed well-known industry consultant, Darrin Franks to the role of general manager marketing, strategy and development.
The firm's chief executive, Dion Jones, says the appointment comes when at a time when there "is an exciting phase of transformation within the organisation, yet at a time that all businesses are finding extraordinarily challenging."
“I’m delighted to make this appointment and welcome Darrin to the team. We are in an exciting period in our company’s journey involving a strategic review of our business and its capability in the new financial services era. We have begun the implementation of a carefully managed period of technological change to support our customers now and in the future.
"Given the current global pandemic and how that is playing out domestically, the timing is fortuitous. Several cross-business projects will ensure a revitalised Instant Finance in the New Zealand non-bank lending sector.
Franks has been involved in the financial services industry for more than 30 years in New Zealand, Australia and Hong Kong, holding senior management positions and as an independent management consultant. He also performed as an independent director and was the former Head of Distribution and Marketing for AIA NZ and co-director of AIA Financial Service Network before reigniting his own business consultancy, Conetworkz Management Solutions.
Franks says: “I’m incredibly excited to have joined Instant Finance. It’s an amazing opportunity to be able to contribute to the team Dion is building and alongside the many talented, caring and passionate people in company. We will be striving to deliver growth and build further on the legacy Instant Finance has for being completely customer centric and a responsible lender."
He says the company will venture into new markets.
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