Todd Allan, who has worked for both Asteron and Sovereign in the past, will take the role.
He will report to Adrian Riminton, Fidelity Life’s joint acting chief executive and chief distribution officer.
“Todd’s a proven performer and well-liked and respected across the industry, so he’s the ideal person for the job,” Riminton said.
A key focus for Allan and his team of business managers and business account managers will be supporting advisers through a period of change.
“The new financial advice regime, conduct and culture changes and, more recently, Covid-19 are all having an impact on our business, our distribution partners and the broader industry.
“We’re investing in supporting all our distribution partners through these changes, with our Building Better Businesses programme and broader professional development support great examples. We’re focused on a successful and sustainable future for advisers’ businesses and ours, and Todd has a critical role to play in delivering this,” Riminton said.
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