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Collective action underway to promote advice

Tuesday 8th of April 2025

The commission has included a workstream within its just-launched National Strategy for Financial Capability, which will see FANZ lead a project to promote the value of professional financial advice through life’s defining moments.

Retirement Commissioner Jane Wrightson told FANZ National Adviser Conference delegates that earlier versions of the national strategy have been successful in helping New Zealanders to grow their money.

“But until now, the financial advice piece has been comparatively weak, so I'm really pleased that Financial Advice New Zealand is grasping the nettle and will lead and support its network of financial advisors and strategic partners on a crucial consumer-focused initiative to grow the awareness of how quality advice can transform lives.”

FANZ chief executive Nick Hakes is inviting ideas on what might work to help shape the perception of the work financial advisers do.

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