Advisers’ biggest competitor hobbled
Douglas said low interest rates are likely to continue for some time and this will present challenges for advisers.
However, he said there could be a bright side: the value of financial advice is likely to become easier to promote in an environment where people can’t get strong returns by just slapping money into a bank account.
“The biggest competitor to financial advisers is the banks and term deposits, so it’s been a tough battle for advisers trying to fight against those. However, returns from cash are not going to be a problem any more.”
This met with the approval of advisers in attendance, including one who said he was happy at the prospect of no longer being “gazumped” by bank deposits.
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.