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Advisers need to escape regulation bubble

Friday 11th of January 2013

Strictly Business owner Tony Vidler said after two years dominated by regulation, one of the themes of 2013 will be around how advisers articulate their value proposition.

He said like any industry, advisers need to try and put themselves in their clients’ heads to understand what they are looking for.

However, he said the near-constant talk in the industry about regulation could cause advisers to overestimate how much consumers know or care about the regime and its various adviser designations.

“With the internal industry focus on qualifications, licencing status etc, advisers tend to place a disproportionate weight on some letters for a course we did and assume they mean something for consumers when in fact they mean nothing for consumers.

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