AIA says new product adviser-driven

Severe Trauma has been added to its Corporate Solutions portfolio and its development is a response directly to adviser and employer demand for more affordable trauma cover.

Severe Trauma provides focused cover for serious medical conditions that have a significant and long-term impact on an employee’s life, at a materially lower cost than traditional comprehensive trauma cover.

“Premiums are typically around half the price of Critical Illness cover, making it a compelling option for employers looking to balance meaningful protection with affordability.”

AIA NZ Chief Product and Marketing Officer Ben Lovelock says the idea for the product originated directly from adviser feedback, with strong demand for a more price competitive trauma option that still delivers clear value.

“Advisers play a critical role in shaping the future of this market,” he says. “Severe Trauma opens up new conversations with employers and supports advisers to grow Corporate Solutions in a more sustainable way.”

“This is about more than incremental change. It is about lifting the category and ensuring insurance remains accessible and meaningful for more New Zealanders.”