AIA targets over-30s with price cuts
Reductions vary from 13% to 36% in the "core focus" group of 30-55 year-olds, according to AIA chief executive Wayne Besant.
He said a male non-smoker, aged 40, with a $350K sum assured would previously have paid $38.59 a month in premiums but would now pay $26.34 - a 32% reduction.
A female non-smoker of the same age with the same amount assured would see a drop in premium from $31.85 a month to $25.52.
"These are our most dramatic reductions - in some other cases (younger age groups, smoking etc) we are more expensive - but these are not our target audiences so we only focus on 30-55 where reductions vary from 13% up to 36%."
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