Are trauma products still fit-for-purpose?
The problem for Dr Marius Barnard was that, while his patients were surviving for several years after suffering a ‘dread disease’ (due to advances in medicine), they were dying financially.
What was needed was money to cover the associated high costs of treatment and reduction in income earning ability. Insurance seemed a logical answer and in 1983 Crusader Life stepped up and launched the first ‘Dread Disease Insurance’ policy.
It covered four ‘dread diseases’: cancer; heart attack; stroke and coronary artery surgery.
And so, Dread Disease Insurance spread around the World. Fortunately, the initial name didn’t stick, we got Critical Illness Insurance, Trauma Cover and a host of other names instead.
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