Avanti Finance rebrand signals ambitious growth agenda

Avanti Finance has unveiled a new brand that reflects its growth focus and ambitious vision for the future.

"This is a pivotal moment for Avanti," Avanti Finance group chief executive Fred Ohlsson says. “We’ve grown rapidly in recent years, and our brand now reflects the scale, ambition, and specialist expertise that defines who we are today. It’s a brand built for growth – ours, and our network of introducers.”

Over the last 35 years, Avanti has grown into a multi-channel, multi-product lender operating across property, auto, personal and business lending. The company has scaled to over 270 employees, supports a network of advisers, dealers and brokers across New Zealand and Australia, and has surpassed $2.8 billion in assets under management – helping more than 300,000 customers to date.

The rebrand is part of a broader transformation, including investment in technology, new product development, and an enhanced service experience for introducers and customers.