Competing with fintechs the way to go

Fintechs, and other fast moving new entrants, are encroaching on financial services companies, including mortgage advisory firms, PwC’s  2026 Global CEO Survey reveals.

More than 50% of chief executives in the global financial services sector say they are most worried about whether their company is transforming fast enough to keep up with tech/AI.

CEOs across all industries cited this as a top concern in the survey, but financial services chief executives were more than 10 points higher than the global average.

Of the chief executives surveyed across 95 countries in the $10 trillion financial services sector that level of concern makes sense in terms of disruptions affecting the industry, PwC says.