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Conservative young investors shun advice

Friday 31st of January 2014

The research, by investment bank UBS, surveyed more than 4000 American investors, including about 1000 aged 21-36, known as found Generation Y or "millenials".

It found this generation is the most financially conservative since the group that grew up during the Great Depression.

The youngest generation had more than half of its assets in cash (52%), well above the 23% in cash across other age groups, and the recent financial turmoil has been blamed for young investors’ risk aversion. 

“Millennials seem to be permanently scarred by the 2008 financial crisis,” said Emily Pachuta, head of investor insights, UBS Wealth Management Americas.

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