Deluded investors too smart for advice

Michael Morrow, a Canadian adviser who founded IdeasForAdvisors.com, spoke at last week's MDRT seminar in Auckland about the challenges of marketing financial advice to an often apathetic public.

The seminar on Friday was the third in three days, the previous two being held in Christchurch and Wellington.

Morrow said advisers face many of the same challenges people in other industries encounter when trying to sell a product or service.

"The number one reason people do not buy is because it's easier to do nothing," he said.