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Insurance

Diversity key: Survey

Wednesday 22nd of January 2014

The survey conducted on behalf of US financial planning firm Edward Jones found the overwhelming majority of Hispanic and African-Americans wanted financial services providers to hire a more diverse range of staff.

About two-thirds of the 2046 people polled, and more than three-quarters of Hispanic and African-Americans respondents, said that a firm’s advisers should more closely resemble their client base.

AIA chief executive Wayne Besant said New Zealand’s Maori, Pasifika and Asian communities had younger age structures than the rest of the country, and populations that were growing at a faster rate than the population overall.

“Already 30% of all Kiwis are born outside of New Zealand, migrating primarily from Asian countries.  Clearly, unless we can engage a more diverse population, future market opportunities will decrease,” he said.

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