Drive by shootings in the industry
Yesterday's story about a compliant against Instant Finance's advertising raises a couple of issues.
We headlined it as Instant Finance dodging a bullet. There is no doubt that is true, it did dodge a bullet fired at it. The question is should the bullet have been allowed to have been fired in the first place?
My answer is no. This is the equivalent of a drive by shooting. What is a little sinister about it is Instant Finance's view the bullet may have been fired by a competitor or someone with links to a competitor.
I have no idea who the compliant is and whether this is true or not.
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