FBAA plans to boost advisers’ market share

FBAA chief executive Peter White won’t reveal the new brand until nearer the office opening on February 1.

He says it will have a host of features to ensure the association is supporting the New Zealand marketplace in the right way and the way advisers want to be supported, not the way the FBAA thinks they should be.

Of Australia’s 19,600 mortgage advisers, 11,500 belong to the FBAA. In New Zealand mortgage advisers can join Financial Advice NZ. Its outgoing chief executive Katrina Shanks says the organisation has a significant number of mortgage adviser members but won’t reveal figures.

White has been involved with the FBAA for 30 years and in the past decade says it has been extraordinarily successful in helping boost market penetration for independent advisers. That comes through multiple things, he says.