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Fee-based firm looks to grow

Monday 10th of August 2009

Foundry is the new guise of the former Auckland-based Investment Research Group Portfolio business, which was purchased by Macrocarpa Holdings, a subsidiary of The Business Bakery for $500,000 in late May.

Foundry senior investment adviser Stephen Rogers - who previously held the same role at IRG Portfolio - and former IRG director Grant Baker purchased the business with Baker's business partners Geoff Ross and Stephen Sinclair. Baker, Ross and Sinclair are the trio behind The Business Bakery and previously 42 Below vodka.

Rogers says the team bring a fresh perspective to financial services and that the firm is built around investment performance, not operating on a brokerage basis. Its investment committee is independently chaired by Louis Boulanger.

"If the clients do well, we do well," Rogers says.

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