Former banker comes NZFSG's new CEO

The group describes it as a "strategic move" that marks a new era of innovation, technology advancement and leadership in the company.

Martin was previously the head of mortgage adviser distribution at ANZ, and has more than a decade of experience in the adviser channel and a fresh perspective to NZFSG. Known for his passion for both advisers and their clients, Martin is celebrated as a dynamic leader, deeply committed to reshaping and transforming traditional practices in the industry.

"Our decision to welcome Baden as CEO reflects NZFSG's commitment to forward-thinking leadership and innovation," said Sam White, Executive Chairman of NZFSG  and LMG across Australia and NZ. "Baden's expertise in digital transformation and his vision for the future are perfectly aligned with our ambitions for 2024 and beyond. He is not just a leader but a strong advocate for the adviser community."

Martin's appointment comes at a pivotal moment for NZFSG, as the company seeks to expand and innovate in the financial service industry. His two-decade-long journey in the sector highlights his respect for advisers, and his dedication to growing the adviser share of the NZ mortgage and insurance market.