It’s time to level up and address the needs of the modern investor

From meeting, greeting and making decisions through to connecting, sharing and engaging, these everyday activities have all had to evolve in the wake of social distancing. Amid all this change, one thing remains constant: the need for financial stability and growth, both from an investor, and a company perspective. The findings from our latest report reveal how FSP’s can leverage technology to address the financial needs of investors across the wealth spectrum.

Navigating market volatility

The economic impact of Covid-19 will be felt for many years to come, and is driving conflicting priorities as consumers and investors seek financial security, while at the same time searching for returns in a low-negative interest rate environment. We’ll start to see HNWIs demanding more personalised product and service offerings, and frequent market updates to keep informed of market activity in real-time. Data-driven customer portals will help companies to provide a more bespoke service that uses intelligent workflows to schedule relevant market performance reports and fund updates.

For those who don’t have access to an advisor, such as KiwiSaver investors and the emerging mass affluent, we'll see pressure for higher levels of service and support to this group coming out of Covid-19 as they start to seek help to make more informed choices. Digital advice, and the use of intuitive prompts and information driven by algorithms is crucial to deliver advice to the masses, while driving internal efficiencies.

A digital front office

Globally, businesses were left scrambling to patch up gaps in their service architecture when the lockdown measures were announced. The operational resilience of a company will be a key differentiating factor going forward, and companies will need to implement strategies and tools to help enhance their service structure to continue servicing their clients without interruption.