Ken and Barbie used to sell retirement message

Rather than prepare a traditional policy document for its three yearly review of Retirement Income Policies, which Retirement Commissioner Diane Maxwell says that "nobody reads", the CFFC has used WIREWAX interactive video technology to present 'Toys Talk Retirement'.

In what's believed to be a world first for a report of this kind, the content features short stop motion animation movies supported by more than 100 pieces of content ranging from surveys and research findings to blogs, podcasts and expert opinion to support its recommendations to Government.

“We’re letting Ken and Barbie and a team of superheroes do the talking, with all the work supporting our recommendations tucked into the interactive videos that everyone can access online" says Maxwell.

It's an intentionally populist approach which Maxwell hopes will have more sway in Wellington. "You can ignore a policy geek but you cannot ignore hundreds and thousands of your voters" she says, referring to the thousands of interviews and surveys conducted up and down the country over the past seven months.